Factory Fresh?

Here's one of those non-sequitar names that I'll get turned inside out in a New York minute. The Factory, a new restaurant in Bixby Knolls, features locally grown and responsibly grown food in tasty and imaginative combinations. Seems like it should be the un-Factory to me, but with sandwiches like the Spicy Viking (free range turkey with caramelized onions and smoky mustard) and a salad called Jimmy's Farm Box (with ingredients picked from an organic farm only blocks away), I guess I'll have to wrap my mind around that confusing name.